Annual Influencer Marketing Plan
The client, NFRA, relies on influencer marketing for content, reach and authenticity for their sponsor brands. They weren’t getting the most reach with their previous annual programs. Along with the team at Donovan, I created robust influencer annual programs to target a larger, younger, millennial audience to bring awareness and drive foot traffic to the frozen and refrigerated aisles.
Collaborating with big time creators.
We created a robust paid and organic social strategy designed to reach the specific audiences we wanted. We teamed up with a highly engaged, targeted group of influencers and micro-influencers who we knew would create content that hit home with consumers.
The blogs, social posts, Instagram takeovers, Instagram videos, and TikToks that our 25-member annual influencer program delivered were stunning and impactful.
Social Gallery
A few of the best performers
The Results:
217% Above Program Reach Goal
Tripled Impressions over previous year
1,143% Above Engagements Goal